Dudes, I am super excited today and it’s not because I drank six espressos before noon (although, also that). My order from BeautyinHanguk arrived! *runs face first into wall, shrieking*
Normally I do pictures of pretty new things on Instagram but this is something special. I heard whispers about a password protected site that was selling bespoke, custom created subscription boxes and I was immediately outraged and reassured. Outraged because why didn’t I know about this!!omgwtf!? and reassured because as Groucho Marx famously said, “if you don’t know about the club it’s because it is cool and you are not, therefore it is good”. Or something.
I begged the lovely CEO, Shereen to let me in and she graciously accepted. Then I got to know Shereen and guys, she is straight up ADORABLE.
I filled out the cute little form so my box could be built – I wanted zero make up, nothing too gender specific and products for my dry and dehydrated lizard face.
WELL. Shall we see if my requests were listened to? (Spoiler alert, fuck yeah they were!)
I guess the two big ticket items are the Goodal green tangerine moist cream and the Hanyul red bean peeling mask.
I haven’t tried anything from either range so I am very excited. I also have a huge, nostalgic love for red bean after growing up in Singapore and eating red bean desserts far too much. Ah, #fatkidmemories
Sheet masks? Oh we got those too.
Moisture moisture moisture, are we seeing a theme? I don’t think Shereen could have known how much I love the Damask Rose Etude House mask, or that I’m on my last packet as we speak (the horror). I’m curious about the Goodal mask but anyone who has spoken to me for more than thirty seconds knows rose is one of my favourite scents and NO IT IS NOT A FEMININE SCENT AND LET ME TELL YOU WHY – me, after one cocktail.
Adorable little things! Look at that black salt cleansing water. How boss does that sound? It also explains Shereen sliding into my DMs late one night to demand my thoughts on cleansing water.
Body washes! Because I do in fact shower frequently and without resistance, like a normal person. Yup.
But can we get a close up?
A BODY WASH CALLED SWAGGER?
SCREAMING. There was a tiny note attached explaining that they were all gender non specific (which I mentioned multiple times in my form) and IT’S CALLED SWAGGER – RULEBREAKER.
Seriously dudes, I’m seen. This makes me happy.
I wanted to finish with a very rare and new product, which summarises exactly why I love BeautyinHanguk. I made a sarcastic comment on Instagram about a product looking like a nose scarf. And I can’t be the only one whose nose gets chilly when they sheet mask so, actually, it’s a great idea and I’m patenting it.
Shereen knitted me a nose scarf.
This, on top of all the lovely handwritten notes and instructions, actually makes me love my order just as much as the products themselves. You’re buying from a real (super cute) person who knows her shit and wants you to be excited by what she chooses. Every single choice she made was perfect and honestly, I don’t know how she makes a profit because I couldn’t buy this for the price I paid.
BeautyinHanguk is launching properly soon and I’ll be the first person in the queue. This is a store that the AB and skincare community needs and I hope it will be a wild success.
(Oh, and no, although this reads like a fawning love letter, this isn’t a sponsored post. I just have a lot of feelings)